For the first time since the Joseon Dynasty ended in 1897, Korea’s Intangible Cultural Heritage Masters have come together under one roof to create Vuloiré’s Haute Heritage Collection. This is craftsmanship shaped through time—knowledge refined through generations, not accelerated.

Vuloiré’s couture embodies Korea’s living heritage: natural lacquer artistry (ottchil), royal silk embroidery, traditional decorative knotting (maedeup), royal silk flower craftsmanship, trembling butterfly ornaments (tteul-jam), black bamboo (ohjuk) craftsmanship, mother-of-pearl inlay (najeon), gold leaf imprinting (geumbak), jade craftsmanship, and royal hand-sewing.

Vuloiré is a Korean word. Vul means “not,” lo means “aging,” and ré means “to come.” Together, it signifies that which does not age. Vuloiré exists as an enduring thread between heritage and couture.